Light has the power to attract, can create moods and influences our behaviour. We specifically use light to influence purchasing behaviour. In the retail sector light is a decisive factor when it comes to displaying products appealingly, bathed in good light. Presentations however significantly depend on the needs of our customers and their target groups. Light can provide orientation, can guide, can focus attention on products and can also arouse desires. Light fascinates because it has the ability to encourage purchases in various ways.